You have an online business. You invest time and effort into creating quality content that will attract new visitors to your website, but your sales have stagnated.
Does this situation sound familiar? Don’t worry, as there is a solution for everything. A website in English can help your business to grow, help you stand out from the competition and increase your revenue. Here are five benefits of translating your website into English:
1. You have access to international markets
Of the 7.6 billion people in the world, approximately 1.5 billion people speak English. Of these 1.5 billion people, about 360 million speak English as their native language. Your potential client base is enormous. Imagine how many more people you could reach by translating your website into English.
2. You increase your website’s traffic
Every time you translate your site into a new language, you have the potential to increase the amount of traffic to your website and as a result, to increase your revenue. An excellent example of the power of translating your blog or website is Neil Patel. He translated his blog into 82 languages and increased the amount of traffic to his website by 47%.
Besides, it is also a great way to stand out from your competitors, the majority of whom probably won’t have a website in English.
The numbers don’t lie: translation generates visibility and visibility leads to sales.
3. You save in marketing costs
A website in English allows you to establish a dialogue with the customers or clients in the UK, USA, Canada, Australia, Ireland and many other places. It will also enable you to promote your product or service to your target market with very little investment. It can be a very cost-effective marketing tool if created and implemented correctly.
4. You show your customers that you care about them
The fact that you have a website translated into your clients’ language shows that you both appreciate them and are focused on providing them with excellent service. When you tailor your message to a particular country or region, you build trust and credibility within this specific market. This tactic not only helps to attract new customers to your business but also to retain them.
5. You diversify your business
When you focus solely on one target market, a lull in sales can spell bad news for your business. Unforeseen circumstances can lead to a fall in demand for your product or service. By focusing your marketing efforts on multiple regions and countries, you diversify your client base and minimise this risk. Your revenue sources will also be more stable.