SEO translation is defined as the translation of website content into another language while maintaining targeted SEO optimization.
Also known as multilingual SEO, it essentially helps your business to appeal to a broader market within the global digital sphere.
SEO translation ensures your website can be read and understood by anyone in your specific targeted market. Thereby making it more visible than ever before.
If you’re looking to learn more about multilingual SEO and how it can benefit your bottom line, this post outlines everything you need to know.
The Workings of Multilingual SEO and its Benefits
Have you ever thought about what kind of market you could be missing out on simply because your website can only be read in Spanish?
An SEO translator is a worthwhile investment. They have mastered the art of language translation in combination with targeted SEO practice.
This enhances the visibility of your website according to your target audience, which should bolster traffic, sales and your bottom line.
It’s important to remember that SEO matters as much as in any other language, and not just in Spanish.
Essentially, it shows that your business cares about catering to different cultures and a broader market.
1. Language Optimised Keywords Increase Visibility
Keyword optimisation is the backbone of a website’s SEO practice. This is because people across the globe are searching for your business with specific keywords.
These keywords may vary from one country to the next.
Depending on your target market and their language preference, you can hone in on your target audience using these keywords.
If you want your customers to be able to find you using their native language, you will need to do some research on the keywords and terms they’re using.
Creating great content with the right keywords in your targeted language can go a long way to boosting your website visibility.
2. SEO Translation Helps you to Communicate Effectively
If you are a Spanish based company with a target audience of tourists from all over the world, why would you market your product only in Spanish?
Sure, there are many people who can read and understand Spanish, but this is not their native language. This may make it more difficult for them to fully grasp the exact services you offer.
SEO translation allows you to effectively communicate what you offer in a language which is fully targeted to your customer.
The bottom line is that people will only buy what they can fully understand – once they have established your product is right for their needs.
By translating your website into a targeted language, your customer base will understand what you offer, building brand trust.
3. SEO Translation Improves User Experience
Did you know that according to statistics, less than 9% of web users speak Spanish?
Landing on a website that you don’t fully understand or know how to navigate can be a frustrating experience.
This can only lead to a decline in website traffic as your customer drops off your site to look elsewhere.
SEO translation allows your customer to enjoy a far easier, streamlined and enjoyable user experience.
This can also help to establish a sense of community. This means your customer is more likely to share your website with others due to their enjoyable experience.
4. SEO Translation Brings Quality Traffic to your Website
When it comes to the best type of traffic for your website, it has to be none other than organic search traffic.
This means that a customer has landed on your website because you have naturally appeared in their search results.
Organic website traffic generally consists of real customers who are legitimately interested in your services.
SEO translation is a great way to bolster your organic search traffic because your content has been fully understood and appeals to your customer.
You have managed to draw in potential clientele in the most natural way possible, which could boost your sales and overall return-on-investment.
Looking for Translation Services?
At Antenna Translations we specialise in multilingual SEO services, translating your website content into English, ideal for your audience.
If you are looking for reputable, reliable and speedy translation services, contact me today!
Other posts related to the topic
http://translatorthoughts.com/2016/01/seo-translation-techniques/
https://www.highervisibility.com/blog/how-translation-seo-work-together/
https://www.semrush.com/blog/website-translation-how-to-do-multilingual-seo-in-8-steps/
What is SEO Translation and Why is it so Important?